PROJECT NAME | The Nooq
HIGHLIGHTED SKILLS | Visual Storytelling, Copywriting, Social Media Design, UX sensibility applied to marketing content
DELIVERABLES | Typography, Ig Post / Story Layout, Ig Grid System
TOOLS USED | Adobe Ps, Adobe Ai, Figma
About The Nooq
The Nooq is a cozy, nature-focused Airbnb retreat nestled in the mountains of Montana, USA. It offers a unique blend of comfort, style, and connection with the outdoors, making it the perfect escape from city life.
With sunlit interiors, warm wooden accents, and thoughtfully curated spaces, The Nooq emphasizes slow living and mindful moments — from morning coffee with a view to cozy evenings by the fire. The surrounding landscape provides opportunities for hiking, nature walks, and relaxation, making every stay immersive and rejuvenating.
The Nooq's original Instagram grid
The goal
The goal of this project was to showcase the ability of creating a cohesive, engaging social media presence for the property, while demonstrating skills in visual storytelling and brand voice development. The property’s distinct personality — coziness, playfulness, and connection to nature — became the guiding principle for the social media campaign, ensuring every post and story reflected the warmth and charm of the experience.
The campaign aimed to:
01 Communicate the unique charm, coziness, and natural surroundings of The Nooq.
02 Create content that works across Instagram feed posts, stories, and carousel formats.
03 Showcase how a consistent visual and written style can enhance brand identity and guest engagement.
How we approached it
The objective was to create a coherent and inviting visual language across The Nooq's social media presence.
We began by defining a consistent visual style across Ig stories. Each series—'Winter in The Nooq', 'Summer in The Nooq', 'Shop The Nooq'—follows a unified palette, tone and pacing. Soft natural light, earthy textures and minimal type ensures that every story feels part of the same world while still highlighting the subtle shifts between seasons and experiences.
Winter in The Nooq
Instagram story campaign
Summer in The Nooq
Instagram story campaign
Shop The Nooq
Instagram story campaign
For the carousel posts, we focused on narrative cohesion. Each post, such as 'Four ways to enjoy breakfast while the sun peeks in', 'Five tips to start your stay at The Nooq with ease', and 'A day at The Nooq starts slow and ends even slower', follows a rhythmic storytelling flow, blending image, typography and copy to capture the slow, sensory quality of time spent there.
A day at The Nooq (starts slow and ends even slower)
Instagram post campaign
We brought everything together through a harmonized Ig grid. By balancing content types we created a feed that feels curated yet effortless. Each element supports the brand's identity: calm, grounded and deeply connected to its surroundings.
The Nooq's proposed Instagram grid
The refreshed social presence brought clarity and consistency to The Nooq’s digital identity. Each piece of content now feels intentional — communicating the same slow, sunlit atmosphere that defines the space itself.
