PROJECT NAME | coffeehaus
HIGHLIGHTED SKILLS | Branding, Visual Storytelling, Packaging Design, Print & Digital Visual Consistency
DELIVERABLES | Logo Design, Colour Palette, Typography System, Brand Collateral Design, Digital Presence & Experience
TOOLS USED | Adobe Ps, Adobe Ai, Adobe Id, Figma
coffeehaus is a conceptual laid-back LA café built around the idea of slow mornings, surf breaks, and good design. The goal was to create a warm, minimal identity that captures the rhythm of coastal living — caffeine, community, and creativity, all in one place.
The project explores the creation of a visual identity system and cohesive brand experience, spanning from digital to physical: menu design, packaging, business/loyalty card, and a minimal digital presence & experience.
Colour palette & Typography
The colour palette draws from sandy neutrals, ocean blues, and sun-bleached yellows, mirroring the textures of beach life and café warmth. The brand’s typography pairs a laid-back, 90s-inspired typeface with a bold San Francisco display, creating a balance between nostalgia and confident modernity.
Brand collateral
A two-in-one business card design that doubles as a loyalty card. Customers earn stickers for each visit — when the card fills up, their next coffee’s on the house.
A menu that rides the same wave as coffeehaus itself — easygoing, sun-bleached, and full of character. Light typography and breezy spacing make it feel as relaxed as mornings by the shore.
Even the smallest details matter. The receipt design features clean typography on warm off-white paper — and if you hold it up to the light, you might just catch a faint glimpse of a surfer, coffee in hand. A quiet nod to the café’s coastal spirit and love for subtle storytelling.
The takeaway cups and cardboard holders follow the same design rhythm — simple lines, minimal colour, and a signature motif wrapping around the base. The idea: one hand for the cup, one for the board.
Socials
Café's cohesive Instagram grid balances signature drinks, lifestyle moments, surf culture, and community events — each post works individually and as part of the overall visual story.
Playful and minimal Instagram stories feature event highlights, rotating surf photography exhibit, behind-the-scenes moments, and signature drinks in warm, sun-bleached tones.
