PROJECT NAME | Planted
PROJECT TIMELINE | June '24 - December '24
PROJECT ROLE | Researcher, Brand Strategist, Visual & Graphic Designer, UX / UI Designer
DELIVERABLES | Logo, Color Palette, Typography, Packaging, Design System, Hi-fi prototype
TOOLS USED | Adobe Ps, Adobe Ai, Figma
A seamless mobile experience for a plant - based meal delivery service.
PROBLEM STATEMENT | Most food delivery apps overwhelm users with endless options while treating plant - based meals as a niche. Health - conscious eaters want meals that are not just convenient, but also personalized and aligned with their eco - values.
VALUE PROPOSITION | Planted™ meal delivery app goes beyond convenience by offering personalized daily meal suggestions based on user preferences and goals. Each meal is paired with an eco - impact score, helping users make choices that nourish both themselves and the planet.
How does it work?
01 Choose your meals
Let the app match meals to your preferences. Browse through and order individual meals or meal programs.
02 Let someone else cook
Chefs at Planted™ handcraft your meals using the freshest, highest quality ingredients sourced from non - GMO, organic, and regenerative farms.
03 Enjoy your delivery
Your meals will arrive at your doorstep fresh in an insulated box. Stash them in the refrigerator or freezer and nourish yourself accordingly.
04 Feel the benefits
After just a few days of eating Planted™ meals, you’ll experience less bloating, more energy, and increased focus.
⁰¹USERFLOW
We began by shaping the user flow, mapping each step from onboarding to checkout. The goal was to make every action feel seamless and intuitive, so users can discover items and place orders without any friction.
⁰² DESIGN SYSTEM
From there, we built a design system rooted in the brand's visual identity. It acts as a bridge between brand and product. Colors, typography and UI components were adapted from branding material, ensuring a consistent and recognizable look across the entire experience.
⁰³ UI DESIGN
Finally, the UI design brought everything together visually. Clean layouts, balanced use of imagery and intuitive interactions turned the flow and system into an interface that feels both beautiful and easy to use.
⁰⁴ Hi-fi prototype
Do you perhaps have a minute? You know what you should totally do?
Explore the app's hi-fi prototype!
