PROJECT NAME | Planted
PROJECT TIMELINE | June '24 - December '24
PROJECT ROLE | Researcher, Brand Strategist, Visual & Graphic Designer, UX / UI Designer
DELIVERABLES | Logo, Color Palette, Typography, Packaging, Design System, Hi-fi prototype
TOOLS USED | Adobe Ps, Adobe Ai, Figma
A refreshed visual identity for a plant - based meal delivery service.
THE CHALLENGE | The brand’s existing identity no longer reflected its values or connected with its growing audience. While the service offered innovative plant - based meals, the visual identity felt dated and lacked the freshness customers expected from a modern, health - focused brand. The client specifically wanted an identity that felt trendy, clean, and resonant with today’s eco - conscious lifestyle.
THE GOAL | The objective was to refresh the brand’s visual identity so it feels modern, fresh, and in line with current lifestyle trends. The new direction needed to resonate with food - savvy, health - conscious couples, young families and professionals who value convenience, sustainability, and style in equal measure.
Brand's core identity
Planted™ was born from a simple wish for people to nourish their bodies and change their lives with organic, plant-rich meals and products, delivered straight to their doorsteps.
Logo, Color Palette, Typography
Planted™ meals and products are backed by cutting-edge nutrition science and traditional healing wisdom to give your body what it needs to thrive. To ensure peak nutrition, freshness and deliciousness, all ingredients are sourced from trusted suppliers and organic farms that use healthy, sustainable agriculture practices. Planted™ organic meal delivery program is based on a whole-food, plant-rich diet that includes fresh, nutrient-dense, and delicious ingredients.
Brand Imagery & Marketing Collateral
Nourish your body and the Earth at the same time. By helping people include more plant foods in their diets, Planted™ is accelerating the world’s transition to sustainable eating. The brand cares deeply about Mother Earth and is committed to making the right choices for the health of its clients and the environment. From the beginning, it's taken a critical eye to its food waste, packaging, and sourcing practices and looked for ways to be kind to the Earth.
Packaging
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